
The Audience Design Lab
For a film to exist in the world, it needs to know where it sits both within the market, and with its audiences. Knowing who your potential audiences are before you embark on the long, challenging journey of independent filmmaking will give you better chances of finding and engaging in a meaningful way.
The Audience Design Lab is an in-person workshop aimed to support filmmakers with the above, by introducing the methodology of Audience Design and supporting teams with defining and understanding their target audience.
Over the course of four days, up to 5 film teams will each receive a tailored, creative workshop on their project led by a highly skilled Audience Designer in which they will explore and identify potential audiences and routes to market for their film. Additionally, each team will be supported with one-on-one sessions with industry experts in international sales, festival strategy and international publicity.
Date: 10th – 13th June, 2025, Vienna
Application deadline: 3 March, 2025
Click here to apply.